Making Marketing Happen
Brian Smith
Taylor & Francis Ltd, 2005
89,95 €On orderDelivery: 2-3 weeks
Making Marketing Happen is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both.
- ISBN-13
- 9780750662482
- ISBN-10
- 0750662484
- Publisher
- Taylor & Francis Ltd
- Year
- 2005
- Publication date
- 2005-06-21
- Pages
- 396
- Dimensions
- 192x246x24
- Weight
- 776