Marketing Briefs
Dibb, Sally, Simkin, Lyndon
Taylor & Francis Ltd, 2004
72,75 €On orderDelivery: 2-3 weeks
Gives marketing students the collection of overviews of various key concepts in the subject. This text is organized into short chapters, each including: core definitions; a bulleted key point overview; explanation of the concept and primary issues; illustrative examples; and, a selection of examination style case, essay and applied questions.
- ISBN-13
- 9780750662000
- ISBN-10
- 075066200X
- Publisher
- Taylor & Francis Ltd
- Year
- 2004
- Publication date
- 2004-06-30
- Pages
- 376
- Dimensions
- 246x189x22
- Weight
- 738