Practice of Advertising
Adrian Mackay
Taylor & Francis Ltd, 2004
89,95 €On orderDelivery: 2-3 weeks
Addresses key issues in the industry, presenting a comprehensive overview of its components. This fifth edition contains examples to illustrate key points and support underlying principles. It provides a grounding to the principles involved in advertising; and covers specialist advertising such as recruitment and directory advertising.
- ISBN-13
- 9780750661737
- ISBN-10
- 0750661739
- Publisher
- Taylor & Francis Ltd
- Year
- 2004
- Publication date
- 2004-09-17
- Pages
- 392
- Dimensions
- 158x270x31
- Weight
- 602