Management of Marketing
Geoff Lancaster, Paul Reynolds
Taylor & Francis Ltd, 2005
72,75 €On orderDelivery: 2-3 weeks
Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core concepts are covered. This book is accompanied by student and lecturer web sites providing additional material to enhance the points in the text and to ensure further learning.
- ISBN-13
- 9780750661034
- ISBN-10
- 0750661038
- Publisher
- Taylor & Francis Ltd
- Year
- 2005
- Publication date
- 2005-06-02
- Pages
- 422
- Dimensions
- 232x156x23
- Weight
- 644