Product Marketing for Technology Companies
Mark Butje
Taylor & Francis Ltd, 2005
92,95 €On orderDelivery: 2-3 weeks
Taking a step-by-step approach to the product life-cycle, this work covers areas such as: selecting target markets; creating a positioning statement; writing a financial paragraph; and motivating others thereby demonstrating how to act as a bridge between sales, development and finance.
- ISBN-13
- 9780750659949
- ISBN-10
- 0750659947
- Publisher
- Taylor & Francis Ltd
- Year
- 2005
- Publication date
- 2005-03-05
- Pages
- 198
- Dimensions
- 233x156x11
- Weight
- 310