Arts Marketing
Finola Kerrigan, Mustafa Ozbilgin, Peter Fraser
Taylor & Francis Ltd, 2004
89,95 €On orderDelivery: 2-3 weeks
Focuses on a variety of sectors within the arts, and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this text aims to demonstrate the effective means of marketing in specific areas of the arts.
- ISBN-13
- 9780750659680
- ISBN-10
- 0750659688
- Publisher
- Taylor & Francis Ltd
- Year
- 2004
- Publication date
- 2004-05-11
- Pages
- 234
- Dimensions
- 247x191x13
- Weight
- 444