Marketing Wireless Products
Dean A. Gratton, Sarah-Jayne Gratton
Taylor & Francis Ltd, 2004
92,95 €On orderDelivery: 2-3 weeks
Provides a comprehensive insight into the world of wireless technology marketing. This book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved somewhat paradoxical to those working within the industry.
- ISBN-13
- 9780750659369
- ISBN-10
- 075065936X
- Publisher
- Taylor & Francis Ltd
- Year
- 2004
- Publication date
- 2004-03-11
- Pages
- 288
- Dimensions
- 234x156x
- Weight
- 530