Marketing Finance
Keith Ward
Taylor & Francis Ltd, 2003
72,75 €On orderDelivery: 2-3 weeks
Stresses the pivotal relationship between finance and strategy in the marketing process, and demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. This work also concentrates on how financial input in marketing can create shareholder value.
- ISBN-13
- 9780750657709
- ISBN-10
- 0750657707
- Publisher
- Taylor & Francis Ltd
- Year
- 2003
- Publication date
- 2003-11-04
- Pages
- 368
- Dimensions
- 157x233x23
- Weight
- 556