Public Relations
Frank Jefkins, John Egan, Paul Baines
Taylor & Francis Ltd, 2003
92,95 €On orderDelivery: 2-3 weeks
A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.
- ISBN-13
- 9780750657242
- ISBN-10
- 0750657243
- Publisher
- Taylor & Francis Ltd
- Year
- 2003
- Publication date
- 2003-11-19
- Pages
- 452
- Dimensions
- 246x188x23
- Weight
- 864