Customer Relationship Management
Adrian Payne, Joe Peppard, Lynette Ryals, Simon Knox, Stan Maklan
Taylor & Francis Ltd, 2002
103,95 €On orderDelivery: 2-3 weeks
Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.
- ISBN-13
- 9780750656771
- ISBN-10
- 0750656778
- Publisher
- Taylor & Francis Ltd
- Year
- 2002
- Publication date
- 2002-10-29
- Pages
- 320
- Dimensions
- 167x242x29
- Weight
- 674