Leisure Marketing
John Swarbrooke, Susan Horner
Taylor & Francis Ltd, 2004
92,95 €On orderDelivery: 2-3 weeks
Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure marketing.
- ISBN-13
- 9780750655507
- ISBN-10
- 075065550X
- Publisher
- Taylor & Francis Ltd
- Year
- 2004
- Publication date
- 2004-12-15
- Pages
- 424
- Dimensions
- 247x190x23
- Weight
- 790