International Cases in Tourism Management
John Swarbrooke, Susan Horner
Taylor & Francis Ltd, 2003
92,95 €On orderDelivery: 2-3 weeks
Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.
- ISBN-13
- 9780750655149
- ISBN-10
- 0750655143
- Publisher
- Taylor & Francis Ltd
- Year
- 2003
- Publication date
- 2003-12-09
- Pages
- 410
- Dimensions
- 207x227x21
- Weight
- 822