AdValue
Taylor & Francis Ltd, 2003
79,95 €On orderDelivery: 2-3 weeks
Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approach to gauging advertising performance.
- ISBN-13
- 9780750655019
- ISBN-10
- 0750655011
- Publisher
- Taylor & Francis Ltd
- Year
- 2003
- Publication date
- 2003-02-13
- Pages
- 256
- Dimensions
- 151x229x17
- Weight
- 372