Marketing Research for Managers
Matthew Housden, Sunny Crouch
Taylor & Francis Ltd, 2003
89,95 €On orderDelivery: 2-3 weeks
Aims to enable managers to become more informed research users and buyers. This edition of the text includes: the development of the "knowledge economy"; analysis of customer relationship management; comprehensive discussion of electronic techniques; and, case studies and examples.
- ISBN-13
- 9780750654531
- ISBN-10
- 0750654538
- Publisher
- Taylor & Francis Ltd
- Year
- 2003
- Publication date
- 2003-05-09
- Pages
- 392
- Dimensions
- 246x189x21
- Weight
- 730