Fundamentals and Practice of Marketing
Adrian Mackay, John Wilmshurst
Taylor & Francis Ltd, 2002
87,25 €On orderDelivery: 2-3 weeks
Communicates the basic themes and principles of contemporary marketing. This book also includes chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; as well as services marketing, B2B marketing and external marketing environment.
- ISBN-13
- 9780750654494
- ISBN-10
- 075065449X
- Publisher
- Taylor & Francis Ltd
- Year
- 2002
- Publication date
- 2002-08-06
- Pages
- 384
- Dimensions
- 243x189x22
- Weight
- 782