Wine Marketing
Hall, C. Michael, Mitchell, Richard
Taylor & Francis Ltd, 2007
78,50 €In storeDelivery: 24/48 hours
1 copy in store
Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.
- ISBN-13
- 9780750654203
- ISBN-10
- 0750654201
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-09-24
- Pages
- 376
- Dimensions
- 233 x 166 x 20
- Weight
- 588