Hospitality Sales and Promotion
Derek Taylor
Taylor & Francis Ltd, 2001
79,95 €On orderDelivery: 2-3 weeks
A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.
- ISBN-13
- 9780750649865
- ISBN-10
- 0750649860
- Publisher
- Taylor & Francis Ltd
- Year
- 2001
- Publication date
- 2001-05-25
- Pages
- 336
- Dimensions
- 216x140x20
- Weight
- 422