Relationship Marketing
Adrian Payne, David Ballantyne, Martin Christopher
Taylor & Francis Ltd, 2002
87,25 €On orderDelivery: 2-3 weeks
Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
- ISBN-13
- 9780750648394
- ISBN-10
- 0750648392
- Publisher
- Taylor & Francis Ltd
- Year
- 2002
- Publication date
- 2002-10-30
- Pages
- 264
- Dimensions
- 234x156x14
- Weight
- 426