Cybermarketing
Matthew Bickerton, Pauline Bickerton, Upkar Pardesi
Taylor & Francis Ltd, 2000
102,50 €On orderDelivery: 2-3 weeks
Aimed at marketers and managers who need to know how to use the Internet to promote and sell their product, this is a guide to using the Internet for marketing. It includes a collection of key URLs for market research purposes, a section on marketing information systems, and coverage on electronic direct and 1 to 1 marketing, among other things.
- ISBN-13
- 9780750647045
- ISBN-10
- 0750647043
- Publisher
- Taylor & Francis Ltd
- Year
- 2000
- Publication date
- 2000-08-25
- Pages
- 372
- Dimensions
- 234x156x
- Weight
- 690