Cause Related Marketing
Sue Adkins
Taylor & Francis Ltd, 1999
99,75 €On orderDelivery: 2-3 weeks
Cause related marketing is one of the most exciting areas in marketing. This book positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment, and explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally.
- ISBN-13
- 9780750644815
- ISBN-10
- 0750644818
- Publisher
- Taylor & Francis Ltd
- Year
- 1999
- Publication date
- 1999-09-22
- Pages
- 328
- Dimensions
- 233x160x19
- Weight
- 500