Excellence in Advertising
Leslie Butterfield
Taylor & Francis Ltd, 1999
125,95 €On orderDelivery: 2-3 weeks
Presents a view on what constitutes best practice in a wide range of key areas that are the context for creation of effective advertising: building successful brands; strategy development; the analysis and interpretation of qualitative research; creative briefing; media strategy; managing relationships; evaluating advertising; loyalty; and more.
- ISBN-13
- 9780750644792
- ISBN-10
- 0750644796
- Publisher
- Taylor & Francis Ltd
- Year
- 1999
- Publication date
- 1999-09-24
- Pages
- 328
- Dimensions
- 234x158x18
- Weight
- 498