Marketing
Geoff Lancaste, Paul Reynolds
Taylor & Francis Ltd, 2001
87,25 €On orderDelivery: 2-3 weeks
Designed for those taking a first course in marketing and focusing on the needs of the business studies/modular student. This book aims to provide an international view that takes the reader to the heart of contemporary global marketing issues.
- ISBN-13
- 9780750643818
- ISBN-10
- 0750643811
- Publisher
- Taylor & Francis Ltd
- Year
- 2001
- Publication date
- 2001-10-12
- Pages
- 448
- Dimensions
- 254x175x25
- Weight
- 802