Tales from the Marketplace
Nigel F. Piercy
Taylor & Francis Ltd, 1999
99,75 €On orderDelivery: 2-3 weeks
Presents an approach to building an understanding of the realities of market-led strategic change in companies. This book offers insights into strategy and marketing through business 'stories' that are contemporary and provocative.
- ISBN-13
- 9780750642651
- ISBN-10
- 0750642653
- Publisher
- Taylor & Francis Ltd
- Year
- 1999
- Publication date
- 1999-06-30
- Pages
- 372
- Dimensions
- 200x179x20
- Weight
- 562