Fundamentals of Corporate Communications
David Reed, Richard Dolphin
Taylor & Francis Ltd, 1998
127,25 €On orderDelivery: 2-3 weeks
Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is, and what it can achieve. Backed by numerous cases and examples, this book demonstrates how corporate communications affects the marketing mix and explains how it can support wider marketing objectives.
- ISBN-13
- 9780750641869
- ISBN-10
- 075064186X
- Publisher
- Taylor & Francis Ltd
- Year
- 1998
- Publication date
- 1998-10-26
- Pages
- 236
- Dimensions
- 240x166x21
- Weight
- 500