Marketing Professional Services
Michael Roe
Taylor & Francis Ltd, 1998
68,25 €On orderDelivery: 2-3 weeks
A practical introduction to business planning, marketing and selling skills for those in the professional services sector, this book is for professionals who have to sell to professionals. It provides a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations.
- ISBN-13
- 9780750641272
- ISBN-10
- 0750641274
- Publisher
- Taylor & Francis Ltd
- Year
- 1998
- Publication date
- 1998-08-24
- Pages
- 176
- Dimensions
- 235x161x10
- Weight
- 292