Innovation in Marketing
Peter Doyle
Taylor & Francis Ltd, 1998
99,75 €On orderDelivery: 2-3 weeks
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
- ISBN-13
- 9780750641210
- ISBN-10
- 0750641215
- Publisher
- Taylor & Francis Ltd
- Year
- 1998
- Publication date
- 1998-11-10
- Pages
- 240
- Dimensions
- 157x234x16
- Weight
- 370