The Marketing Manual
Michael Baker
Taylor & Francis Ltd, 1998
77,25 €On orderDelivery: 2-3 weeks
A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It addresses the 3 fundamental questions facing the business planner: Where are we now? Where do we want to go? How do we get there?
- ISBN-13
- 9780750636520
- ISBN-10
- 0750636521
- Publisher
- Taylor & Francis Ltd
- Year
- 1998
- Publication date
- 1998-04-02
- Pages
- 288
- Dimensions
- 245x190x16
- Weight
- 552