Management and Marketing of Services
Peter Mudie
Taylor & Francis Ltd, 1999
89,95 €On orderDelivery: 2-3 weeks
Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. This text is aimed at practitioners and students looking for a treatment of this subject.
- ISBN-13
- 9780750635943
- ISBN-10
- 0750635940
- Publisher
- Taylor & Francis Ltd
- Year
- 1999
- Publication date
- 1999-06-30
- Pages
- 320
- Dimensions
- 233x156x19
- Weight
- 508