Hospitality Marketing
Alison Morrison, Neil Wearne
Taylor & Francis Ltd, 1996
89,95 €On orderDelivery: 2-3 weeks
Including European and international examples, this book aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers. It contains questions for discussion or revision and also features lists of options for application of theory.
- ISBN-13
- 9780750626880
- ISBN-10
- 0750626887
- Publisher
- Taylor & Francis Ltd
- Year
- 1996
- Publication date
- 1996-02-05
- Pages
- 340
- Dimensions
- 188x245x24
- Weight
- 636