CIM Handbook of Strategic Marketing
Colin Egan, Michael Thomas
Taylor & Francis Ltd, 1998
259,95 €On orderDelivery: 2-3 weeks
Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.
- ISBN-13
- 9780750626132
- ISBN-10
- 0750626135
- Publisher
- Taylor & Francis Ltd
- Year
- 1998
- Publication date
- 1998-07-31
- Pages
- 298
- Dimensions
- 246x189x
- Weight
- 700