Direct Marketing in Practice
Brian Thomas, Matthew Housden
Taylor & Francis Ltd, 2002
89,95 €On orderDelivery: 2-3 weeks
Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled direct marketers. This book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; and maximise the impact, efficiency and return on investment of your activities.
- ISBN-13
- 9780750624282
- ISBN-10
- 0750624280
- Publisher
- Taylor & Francis Ltd
- Year
- 2002
- Publication date
- 2002-02-19
- Pages
- 356
- Dimensions
- 246x189x
- Weight
- 692