The CIM Marketing Dictionary
John Stapleton, Norman Hart
Taylor & Francis Ltd, 1996
74,25 €On orderDelivery: 2-3 weeks
Containing over 3,000 terms, this dictionary spans a range of modern marketing and associated terminology. It is intended for marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields.
- ISBN-13
- 9780750623469
- ISBN-10
- 0750623462
- Publisher
- Taylor & Francis Ltd
- Year
- 1996
- Publication date
- 1996-06-06
- Pages
- 332
- Dimensions
- 136x215x25
- Weight
- 408