Marketing Financial Services
Mike Wright, Trevor Watkins
Taylor & Francis Ltd, 1995
107,95 €On orderDelivery: 2-3 weeks
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is useful for students on degree and postgraduate courses.
- ISBN-13
- 9780750622479
- ISBN-10
- 0750622474
- Publisher
- Taylor & Francis Ltd
- Year
- 1995
- Publication date
- 1995-10-20
- Pages
- 416
- Dimensions
- 191x246x30
- Weight
- 808