International Marketing
Michael Thomas, Stanley Paliwoda
Taylor & Francis Ltd, 1998
99,75 €On orderDelivery: 2-3 weeks
Provides comprehensive treatment of international marketing issues, including coverage of Eastern Europe and the Pacific Rim. This title uses mini cases to illustrate the developments in marketing, together with coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, globalization, culture, and financial aspects of marketing.
- ISBN-13
- 9780750622417
- ISBN-10
- 0750622415
- Publisher
- Taylor & Francis Ltd
- Year
- 1998
- Publication date
- 1998-09-02
- Pages
- 530
- Dimensions
- 292x205x39
- Weight
- 1336