Financial Aspects of Marketing
Keith Ward
Taylor & Francis Ltd, 1989
127,25 €On orderDelivery: 2-3 weeks
Helps students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The emphasis on marketing issues and the use of financial information as an aid to decision-making provides students with the ability to be "financially literate".
- ISBN-13
- 9780750616027
- ISBN-10
- 0750616024
- Publisher
- Taylor & Francis Ltd
- Year
- 1989
- Publication date
- 1989-03-27
- Pages
- 446
- Dimensions
- 240x159x32
- Weight
- 804