Games and Gamification in Market Research
Betty Adamou
Kogan Page Ltd, 2018
66,75 €On orderDelivery: 2-3 weeks
Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.
- ISBN-13
- 9780749483357
- ISBN-10
- 0749483350
- Publisher
- Kogan Page Ltd
- Year
- 2018
- Publication date
- 2018-11-03
- Pages
- 360
- Dimensions
- 234x155x24
- Weight
- 536