Rethinking Prestige Branding
JP Kuehlwein, Wolfgang Schaefer
Kogan Page Ltd, 2016
146,95 €On orderDelivery: 2-3 weeks
Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.
- ISBN-13
- 9780749479220
- ISBN-10
- 0749479221
- Publisher
- Kogan Page Ltd
- Year
- 2016
- Publication date
- 2016-03-03
- Pages
- 272
- Dimensions
- 164x241x23
- Weight
- 574