Malcolm McDonald on Marketing Planning
Malcolm McDonald
Kogan Page Ltd, 2016
51,25 €On orderDelivery: 2-3 weeks
Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.
- ISBN-13
- 9780749478216
- ISBN-10
- 0749478217
- Publisher
- Kogan Page Ltd
- Year
- 2016
- Publication date
- 2016-11-03
- Pages
- 192
- Dimensions
- 238x165x11
- Weight
- 310