How Cool Brands Stay Hot
Joeri Van Den Bergh, Mattias Behrer
Kogan Page Ltd, 2016
51,25 €On orderDelivery: 2-3 weeks
Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.
- ISBN-13
- 9780749477172
- ISBN-10
- 0749477172
- Publisher
- Kogan Page Ltd
- Year
- 2016
- Publication date
- 2016-04-03
- Pages
- 312
- Dimensions
- 234x156x17
- Weight
- 496