Brand Psychology
Jonathan Gabay
Kogan Page Ltd, 2015
62,25 €On orderDelivery: 2-3 weeks
Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't.
- ISBN-13
- 9780749471736
- ISBN-10
- 0749471735
- Publisher
- Kogan Page Ltd
- Year
- 2015
- Publication date
- 2015-03-03
- Pages
- 440
- Dimensions
- 235x156x25
- Weight
- 682