The New Strategic Brand Management

Name: The New Strategic Brand Management
Price: 77.25 EUR
Availability: BackOrder
ISBN: 9780749465155

Advanced Insights and Strategic Thinking

Kapferer, Jean-Noel

Kogan Page Ltd, 2012

77,25 €On orderDelivery: 2-3 weeks

Quantity

Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.

POLITICS, ECONOMICS & CURRENT EVENTS Business & Economics

ISBN-13: 9780749465155
ISBN-10: 0749465158
Publisher: Kogan Page Ltd
Year: 2012
Publication date: 2012-01-03
Pages: 512
Dimensions: 244 x 190 x 26
Weight: 974