Spending Advertising Money in the Digital Age
Hamish Pringle, Jim Marshall
Kogan Page Ltd, 2011
45,75 €On orderDelivery: 2-3 weeks
Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.
- ISBN-13
- 9780749463052
- ISBN-10
- 0749463058
- Publisher
- Kogan Page Ltd
- Year
- 2011
- Publication date
- 2011-12-03
- Pages
- 336
- Dimensions
- 157x233x18
- Weight
- 518