Brand Success
Haig, Matt
Kogan Page Ltd, 2011
51,25 €On orderDelivery: 2-3 weeks
Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.
- ISBN-13
- 9780749462871
- ISBN-10
- 0749462876
- Publisher
- Kogan Page Ltd
- Year
- 2011
- Publication date
- 2011-05-03
- Pages
- 304
- Dimensions
- 213x141x18
- Weight
- 386