The Branded Mind
Erik Du Plessis
Kogan Page Ltd, 2011
51,25 €On orderDelivery: 2-3 weeks
Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.
- ISBN-13
- 9780749461256
- ISBN-10
- 074946125X
- Publisher
- Kogan Page Ltd
- Year
- 2011
- Publication date
- 2011-02-03
- Pages
- 272
- Dimensions
- 243x166x22
- Weight
- 568