Understanding the Professional Buyer
Jan Paul Van Der Velde, Peter Cheverton
Kogan Page Ltd, 2010
59,25 €On orderDelivery: 2-3 weeks
Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.
- ISBN-13
- 9780749461232
- ISBN-10
- 0749461233
- Publisher
- Kogan Page Ltd
- Year
- 2010
- Publication date
- 2010-11-03
- Pages
- 208
- Dimensions
- 232x158x13
- Weight
- 316