Develop Your PR Skills
Dr Neil Richardson, Lucy Laville
Kogan Page Ltd, 2010
26,95 €On orderDelivery: 2-3 weeks
Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.
- ISBN-13
- 9780749459703
- ISBN-10
- 0749459700
- Publisher
- Kogan Page Ltd
- Year
- 2010
- Publication date
- 2010-06-03
- Pages
- 176
- Dimensions
- 219x147x12
- Weight
- 274