Strategic Alliances and Marketing Partnerships
Andrew Humphries, Richard Gibbs
Kogan Page Ltd, 2009
66,75 €On orderDelivery: 2-3 weeks
Helps you to understand how partnerships function and how you can manage them more effectively and efficiently. This title also helps you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.
- ISBN-13
- 9780749454845
- ISBN-10
- 0749454849
- Publisher
- Kogan Page Ltd
- Year
- 2009
- Publication date
- 2009-02-03
- Pages
- 256
- Dimensions
- 241x166x21
- Weight
- 574