International Communications Strategy
Silvia Cambie, Yang-May Ooi
Kogan Page Ltd, 2009
55,95 €On orderDelivery: 2-3 weeks
Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners.
- ISBN-13
- 9780749453299
- ISBN-10
- 074945329X
- Publisher
- Kogan Page Ltd
- Year
- 2009
- Publication date
- 2009-07-03
- Pages
- 240
- Dimensions
- 237x165x23
- Weight
- 510