Branded Male
Marketing to Men
Tungate, Mark
Kogan Page Ltd, 2008
40,25 €On orderDelivery: 2-3 weeks
Explore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.
- ISBN-13
- 9780749450113
- ISBN-10
- 0749450118
- Publisher
- Kogan Page Ltd
- Year
- 2008
- Publication date
- 2008-02-03
- Pages
- 256
- Dimensions
- 467 x 156 x 17
- Weight
- 256