Creating Passion Brands
Derek Day, Helen Edwards
Kogan Page Ltd, 2007
59,25 €On orderDelivery: 2-3 weeks
Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.
- ISBN-13
- 9780749447625
- ISBN-10
- 0749447621
- Publisher
- Kogan Page Ltd
- Year
- 2007
- Publication date
- 2007-01-03
- Pages
- 320
- Dimensions
- 236x156x18
- Weight
- 406